Case Study: BILLA achieves instant Bestpreis price guarantees and centralized pricing across 1,000+ stores with SES-imagotag

Billa - Customer Case Study

Billa, Austria’s market-leading full-range food retailer with more than 1,000 stores, needed to guarantee the lowest market price for a selected range of products as part of its "Bestpreis" promotion. To centralize pricing, react instantly to competitor changes, and reduce manual shelf‑label updates, Billa deployed SES-imagotag electronic shelf labels (300,000 G1 retail labels installed in 2012).

SES-imagotag implemented the world’s largest ESL rollout—over 1,000 stores and 300,000 G1 labels—completed in just four months and installed by Billa’s internal IT, demonstrating the solution’s plug‑and‑play ease. The SES-imagotag system enabled touch‑of‑a‑button central price changes for up to 300 SKUs per branch, delivering real‑time pricing for the Bestpreis campaign, cutting manual labor for price updates, running successfully through mid‑2015, and leading Billa to evaluate full national deployment.

Billa