Case Study: Bilka achieves faster price updates and lower cost of ownership with SES-imagotag

Bilka - Customer Case Study

Bilka, part of the Dansk Supermarked group, operates 17 hypermarkets in Denmark (sales area 7,500 m2 and >30,000 ESLs per store) and faced the challenge of deploying an upgradeable, low–cost electronic shelf labeling system that could handle high transmission volumes, display five separate LCD areas for promotions, and adapt to varied shelving and customization needs. After evaluation, the retailer selected SES-imagotag to meet these requirements.

SES-imagotag, rolled out with Wincor Nixdorf as preferred partner, delivered a combined segment and graphic ESL infrastructure across Bilka stores, enabling fully customized displays and much faster price changes. The SES-imagotag solution proved reliable and simple to use, delivered a reduced cost of ownership and a compelling ROI, and allowed Bilka to extend the system network-wide with the option to add graphic labels.

Bilka

Jacob Krogh Andersen

Bilka Project Leader