Case Study: AA Ireland boosts quote conversions and customer service with ServisBOT

Putting Ai-Powered Chatbots In The Driver’s Seat Of Customer Engagement

AA Ireland, one of the country’s largest roadside rescue and insurance providers, wanted to improve quote conversions, reduce call center pressure, and offer customers faster 24/7 access to policy information. To address these challenges, AA Ireland chose ServisBOT’s conversational AI chatbot platform to support policy renewals, quote assistance, and customer self-service.

ServisBOT implemented Quote Bot and Customer Service Bot, integrating them with AA Ireland’s existing web chat and Zendesk systems. The bots help personalize quote recommendations, handle FAQs and policy queries, and hand off complex issues to human agents when needed. Results included an 11%+ increase in quote conversions, a 40% decrease in agent handling time, and 80% bot engagement, while also reducing web chats and improving self-service revenue.

AA Ireland

Louise McCormack

Customer Lifecycle Manager