Case Study: Yarbrough & Sons achieves steady growth and stronger customer care with ServiceTitan

Yarbrough & Sons, Tucker Yarbrough do the math, find honorable solution for employees and customers

Yarbrough & Sons, a heating, cooling, and plumbing company based in Blanchard, Oklahoma, wanted to grow beyond its $4.5 million run rate while staying profitable and keeping a strong, employee-focused culture. As the business expanded, Tucker Yarbrough said one of the biggest challenges was simply understanding the numbers well enough to price jobs and go to market effectively. The company turned to ServiceTitan, the cloud-based software for the trades, to help support that next stage of growth.

With ServiceTitan, Yarbrough & Sons implemented estimate templates and automated follow-up to improve sales and customer communication, while also using the platform to better track and understand key business metrics. ServiceTitan helped the team sharpen processes and operate with more confidence, contributing to growth from $4.5 million in 2018 to $10.1 million in 2023 while maintaining a 12%–15% profit margin. The company also strengthened customer and employee trust through more transparent operations and profit sharing, paying out over $120,000 to the team in recent years.

Yarbrough & Sons

Tucker Yarbrough

Chief Financial Officer