Case Study: The Air Squad achieves faster workflows and higher ticket prices with ServiceTitan

Why ServiceTitan’s No. 1 fan left the platform — and why he came back

The Air Squad, a residential air conditioning company in West Palm Beach, Florida, was powered by ServiceTitan, the all-in-one software for the trades, but owner Mark Goldstein briefly left because he felt the platform had become too expensive for a small business. He also wanted software that fit his team’s service workflow without forcing workarounds, especially as he tried to grow and manage a lean operation.

ServiceTitan won him back within three weeks by proving more reliable and practical than the alternative. The Air Squad used ServiceTitan forms, estimates, and mobile workflows to document jobs, show customers issues before invoicing, and upsell needed repairs in the field. Goldstein said the platform helped the company grow from $675,000 in revenue in 2021 to $1 million last year, while also improving trust, reducing go-back costs, and creating smoother operations.

The Air Squad

Mark Goldstein

Owner