Case Study: Kraun Electric achieves greater efficiency and revenue growth with ServiceTitan

Why Kraun Electric’s CFO bet on software built specifically for the trades

Kraun Electric, a residential and commercial electrical shop in Ontario, Canada, was struggling with field service software that was overly complicated, inefficient, and poorly suited to trade workflows. The company wanted a better way to support its commercial and residential service division, improve customer experience, and let technicians and office staff work more easily with technology. ServiceTitan was chosen in February 2024 to replace the old system.

With ServiceTitan, Kraun Electric quickly improved online booking, customer-facing estimates, appointment reminders, marketing visibility, and reporting. The team launched online booking in weeks after trying for years, sold 40% of previously abandoned estimates, and saw its overall win rate rise by 10%. ServiceTitan also gave Kraun better ROI tracking for Google Ads and a more professional customer experience in the field.

Kraun Electric

Andrew Epp

Chief Financial Officer