Case Study: Guardian Roofing achieves resilient growth with ServiceTitan

ServiceTitan’s roofing industry report identifies challenges; Guardian Roofing shows how to combat them

Guardian Roofing, a Seattle-area roofing contractor founded by Matt and Lori Swanson, faced a tough 2023 marked by macroeconomic headwinds, a dry spring and summer in Washington, and pressure to keep growth on track after pandemic-driven demand eased. The company uses ServiceTitan, including its Marketing Pro product, to manage operations and support growth while improving its online reputation and customer experience.

ServiceTitan helped Guardian Roofing respond by expanding into new territories and adding services like gutters and insulation, while using Marketing Pro to centralize reviews, keep listings consistent, and gain better visibility into customers, technicians, and jobs. The result was a stronger year-end finish after a midyear dip, nearly reaching $30 million in revenue in 2023, and better positioning for future growth through more reviews, better decision-making, and scalable technology.

Guardian Roofing

Matt Swanson

Co-Founder