Case Study: Coolray achieves faster, more effective growth with ServiceTitan

ServiceTitan’s power is in the data and the numbers’

Coolray Heating and Cooling LLC, serving the Atlanta metro area, was looking for a better way to run its growing HVAC, plumbing, and electrical businesses and improve performance across a 450-person team. President Andy Piercefield needed a system that would provide cleaner data, stronger visibility into operations, and better ways to identify top performers and cross-sell services, which led the company to ServiceTitan’s HVAC business software.

ServiceTitan implemented a data-driven platform that Coolray fully adapted to rather than replicating its old system. The rollout initially slowed response and booking times, but over two years Coolray became faster and more agile, with better customer experience and more effective operations. ServiceTitan gave leaders real-time dashboards, KPI tracking, and API-based reporting, helping the company uncover missed business opportunities, improve accountability, and manage sales and technician performance with clearer numbers.

Coolray

Andy Piercefield

President