Case Study: Bradham Brothers, Inc. achieves lower customer acquisition costs with ServiceTitan

Schedule Engine cuts costs through innovation

Bradham Brothers, Inc., a Charlotte, N.C.-based HVAC company, wanted a cheaper way to acquire customers and make it easier for them to book service online. Owner Pete Bradham said traditional advertising could cost $1,000 to $1,500 per new customer, so the company looked for a more efficient option through ServiceTitan and its Scheduling Pro online booking tool.

ServiceTitan implemented Scheduling Pro to streamline online scheduling and integrate it closely with the company’s existing workflow. The result was a more seamless booking experience for customers and a lower-cost acquisition channel for Bradham Brothers, Inc., with Bradham estimating that about 80% of online bookings come from new customers, reducing the need for paid advertising.

Bradham Brothers, Inc.

Pete Bradham

Owner