Case Study: Roto-Rooter achieves tens of thousands in seasonal revenue with ServiceTitan Marketing Pro

Roto-Rooter Scores with Video Campaign Powered by Marketing Pro Emails

Roto-Rooter Plumbing & Drain Service in Medina, Ohio, struggled to get engagement from basic email blasts like “5 Tips” or “We Miss You” messages. Marketing specialist Ilene Hackett realized customers responded to humor, so she pivoted to short, funny videos (starting with a Halloween “Don’t Hire a Clown to Do Your Plumbing” clip) and used ServiceTitan’s Marketing Pro during a free trial to reach the local customer database.

By using Marketing Pro’s audience builder, templates and integrated mailing list, Roto-Rooter automated themed video email campaigns that drove immediate calls and bookings. The video series generated roughly $25,000 in October, $10,000 in November and about $18,000 in December, brought in both new and existing residential customers, saved marketing time, and became a repeatable lead-generation and branding tactic.

Roto-Rooter

Ilene Hackett

Marketing Specialist