Case Study: LB Capital boosts revenue and close rates with ServiceTitan Integrated Financing

LB Capital companies offer Integrated Financing to ‘give more reasons to choose us’

LB Capital, a group of trade businesses including many roofing companies, was looking for a way to improve sales efficiency and give customers more reasons to choose them. By using ServiceTitan’s Integrated Financing, LB Capital aimed to reduce friction in the buying process and make large-ticket jobs, often $10,000 or more, easier for customers to accept and pay for over time.

ServiceTitan’s Integrated Financing was built into LB Capital’s estimate workflow, allowing teams to present good-better-best options alongside monthly payment plans from financing partners. The result was faster, cleaner sales conversations and stronger close rates: LB Capital said it was financing 80%–85% of jobs, and 2024 revenue was tracking near $7.25 million by late Q1, nearly matching all of 2023’s $7.3 million and putting the company on pace for almost 400% growth versus the prior year.

LB Capital

Bill Rosell

Chief Executive Officer