Case Study: Orient Electric achieves faster, more efficient operations with ServiceTitan

How ServiceTitan’s Pro Products help Orient Electric find out what customers really need

Orient Electric, a residential and commercial service company, was struggling with misinterpreted customer calls, paper-based processes, and limited visibility into marketing and reviews. The team used ServiceTitan, including Phones Pro, Scheduling Pro, and Marketing Pro, to better understand customer needs, streamline operations, and improve how jobs were booked and managed.

ServiceTitan helped Orient Electric automatically record and attach calls to the correct bookings, reducing wasted trips and avoiding unnecessary work—such as saving a drive across town for just 30 seconds of work. It also enabled digital invoices, estimates, forms, online scheduling, field payments, and automated review requests; as a result, Orient Electric says it gained 10 new reviews in a month after only 40 reviews over 12 years, while improving speed and efficiency across the business.

Orient Electric

Rick Close

Service Manager