Case Study: Choate’s Air Conditioning, Heating & Plumbing achieves greater efficiency and growth with ServiceTitan

How ServiceTitan Helped a Third-Generation Family Business Step Into a New Era

Choate’s Air Conditioning, Heating & Plumbing, a third-generation family business in Memphis, Tennessee, needed to move beyond paper-based processes to become more efficient, streamlined, and data-driven. In 2018, the company adopted ServiceTitan, the all-in-one software for the trades, to improve operations, communication, job tracking, and growth planning.

With ServiceTitan, Choate’s implemented tools like Marketing Pro, Schedule Engine, Phones Pro, Forms, and a digital Pricebook to automate customer outreach, enable online booking, capture call data, standardize field workflows, and speed up estimating. The result was faster workflows, better customer service, more accurate business projections, and more jobs booked through customers’ phones, helping the company move toward its goal of $50 million in annual revenue by 2030.

Choate’s Air Conditioning, Heating & Plumbing

Brian Choate

Assistant General Manager