Case Study: Guardian Roofing drives more leads and customer engagement with ServiceTitan

How Marketing Pro makes the phone ring for Guardian Roofing

Guardian Roofing, a residential roofing company founded by Lori and Matt Swanson, struggled in its early years with few leads and quiet phones after launching in 2005. To help grow demand and stay connected with customers, the company turned to ServiceTitan and its Marketing Pro tools, using customer data to run targeted email and direct mail campaigns, follow up on completed jobs, and promote additional services.

With ServiceTitan, Guardian Roofing eliminated paper, gained real-time information, and improved marketing visibility and ROI tracking. Marketing Pro helped the company drive cross-selling, generate more opportunities for its sales team, manage reviews, and respond quickly to customer feedback, supporting Guardian’s growth into one of the largest residential roofing shops in the country with 2023 revenue just under $30 million.

Guardian Roofing

Matt Swanson

Co-Founder