Case Study: Mugyver Consulting achieves low-cost, high-converting home services leads with ServiceTitan

Email Marketing Critical to Driving Home Services Leads in 2020

ServiceTitan partnered with consultant Megan Bedford of MacGyver Consulting to address a common problem in the home‑services industry: rising customer acquisition costs and a widespread lack of effective, targeted email programs. Many businesses lacked the tools, clean CRM data, or know‑how to automate follow‑ups (like unsold estimates or expiring memberships), leaving a “big hole” in their marketing and driving up cost per lead from channels like PPC.

The solution was ServiceTitan Marketing Pro combined with Bedford’s targeted, automated email campaigns—personalized sends driven by CRM data. In one client campaign launched after switching to Marketing Pro, timely emails generated dozens of calls (e.g., 51 furnace tune‑up calls, 50 from unsold‑estimate follow ups, 47 from a holiday thank‑you) at roughly $12 per lead (potentially as low as $7.14). The result: higher engagement, strong conversion rates, and a low‑cost, scalable way to turn existing customer data into reliable leads.

Mugyver Consulting

Megan Bedford

Chief Marketing Officer