Case Study: Nice Heating & Air achieves thriving growth and diversity with ServiceTitan

Craig Elliott Goes From ‘An Awareness’ To A Diverse, Thriving HVAC Company

Nice Heating & Air, founded by Craig Elliott in 2011, grew from a single pickup truck into a 30-person, 20-truck HVAC company in Springfield, Va., aiming for $7 million in revenue. As the business scaled, Elliott wanted to build a diverse, opportunity-filled company and strengthen how customers connected with the brand, with ServiceTitan supporting the company’s growth and operations.

With ServiceTitan, Nice Heating & Air was able to highlight Elliott’s story and customer-first approach, including a first website video that let people “ask me anything” and helped build trust around the brand. The result was a stronger public presence and a major milestone for Elliott as a Black owner in the trades, alongside measurable growth to 30 staff members, 20 trucks, and a $7 million revenue target.

Nice Heating & Air

Craig Elliott

Nice Heating & Air