Case Study: Bill Joplin’s Air Conditioning and Heating achieves $51,000 ROI with ServiceTitan

Bill Joplin’s Air Conditioning and Heating - Customer Case Study

Bill Joplin’s Air Conditioning and Heating was looking for a better way to turn customer data into revenue and prove ROI from marketing. After switching to ServiceTitan and adopting ServiceTitan’s Marketing Pro, the HVAC company needed a more efficient, in-house way to reach customers with targeted follow-up campaigns instead of relying on an outside agency or manual processes.

ServiceTitan’s Marketing Pro enabled Bill Joplin’s to build hyper-targeted audiences from existing data like unsold estimates and aging equipment, then launch email and direct mail campaigns with online booking and reputation features. The results were immediate: the first campaign drove 75 bookings within hours, and an aging-equipment campaign generated nearly $51,000 in ROI, along with 91 online bookings in three days.

Bill Joplin’s Air Conditioning and Heating

Randi Thompson

Service Operations Manager