Case Study: Cody & Sons achieves time-saving automated email campaigns and revenue growth with ServiceTitan Marketing Pro

Automating Email Campaigns Made Easy with ServiceTitan and Marketing Pro

Cody & Sons Plumbing, Heating & Air is a 50‑year‑old, family‑owned Dallas home‑services company that has grown from $1M to $5M while using ServiceTitan. Marketing director Robin Cody needed a better way to target and retain existing customers but lacked the time and tools to build audiences and run effective email campaigns; previous efforts like direct mail and print produced little ROI.

By adopting ServiceTitan Marketing Pro they automated campaigns (expiring memberships, “We Miss You,” unsold estimates and seasonal offers), used the platform as a lightweight CRM, and tracked phone-call attribution. Campaigns take about 30 minutes to set up, saving hours, and have driven clear returns: roughly $3,000/month in direct revenue over three months, and a 90‑day furnace tune‑up email produced $2,600 direct and nearly $20,000 in attributed revenue from a 3,000‑recipient list.

Cody & Sons

Robin Cody

Director of Marketing and Business