Case Study: Rügenwalder Mühle enhances employee onboarding with Serviceplan Group’s immersive Überverse

Rügenwalder Mühle powers €100K media space activation with Serviceplan Group

The German food company Rügenwalder Mühle, with agency Serviceplan Group, faced the challenge of creating a bond between employees and the employer within a global, decentralized organization. Their goal was to transform the traditional, passive onboarding process into an active and engaging experience that would effectively introduce new hires to the company's culture, history, and values in a memorable way.

Serviceplan Group created "The Überverse," an immersive virtual onboarding experience. This solution used an interactive, gamified journey through a 3D space to emotionally connect new employees to the company's DNA. The innovative program was highly successful, earning prestigious awards including a Red Dot Design Award and a Lovie Award for its creativity and impact, revolutionizing the onboarding process for their global workforce.

Rügenwalder Mühle