Case Study: Rügenwalder Mühle drives culture-led brand engagement with Serviceplan Group

Rügenwalder Mühle boosts webshop traffic 16x with Serviceplan Group

Rügenwalder Mühle, a German food company, partnered with the Serviceplan Group to launch a campaign that positioned the brand as an enabler of culture and community. The challenge was to connect with audiences in a meaningful way beyond traditional advertising.

Serviceplan Hamburg and Serviceplan Culture developed a solution that gave Berlin pop fans €100,000 in media space. This initiative successfully demonstrated how brands can support cultural scenes. The campaign was executed by the Serviceplan Group.

Rügenwalder Mühle