Case Study: Rügenwalder Mühle achieves stronger brand engagement and sales growth with Serviceplan Group

Rügenwalder Mühle boosts store sales 40.9% with Serviceplan Group

Rügenwalder Mühle, a German food company, faced the challenge of shifting consumer demand away from its core business during the pandemic, when occasions for its products became fewer. Competitors were also heavily investing in their online presence. The goal was to economically market new product segments to new customer groups and achieve a significant sales increase. They partnered with the vendor Serviceplan Group.

Serviceplan implemented a full-funnel performance marketing approach, creating animated and static advertising materials to generate awareness. By leveraging the complete Google ecosystem and affiliate programs, Serviceplan successfully activated the new target audience. This strategy resulted in a 40.9% increase in total store sales and a 75% increase in sales within the sneaker product segment.

Rügenwalder Mühle