Case Study: Volkswagen Retail Group achieves 100+ leads per month with Serviceform

How Volkswagen Retail Group gets 100 leads every month with a chatbot

Volkswagen Group Retail Spain, part of the globally recognized automotive brand, needed an efficient way to qualify marketing leads for their vehicles. Their challenge was to separate serious potential buyers from casual browsers to prevent their sales team from wasting time. They turned to Serviceform for a solution to automate this qualification process.

Serviceform implemented a full-page chatbot for Volkswagen, which dynamically interacted with website visitors by asking questions about their buying intent, budget, and car preferences. This solution from Serviceform automatically qualified leads, with 30% of chatbot users ending up as qualified prospects. Since going live, Volkswagen has consistently generated over 100 qualified leads every month, with the chatbot now accounting for 10% of all new customer contacts.

Volkswagen

Ángel Herráez

Marketing Manager