Case Study: display.io achieves sub-200ms global ad auction performance with Servers.com by Nexcess

Display.io cuts cost per ad request by 30% with Servers.com

display.io, an ad network and supply-side platform, faced significant challenges with its previous infrastructure provider, which could not support the low-latency demands of processing billions of real-time ad auctions daily. Their hardware was not configured for scale, leading to unsustainable economics and support response times of up to a week, which risked publisher revenue and advertiser confidence.

Servers.com addressed these challenges by providing purpose-configured bare metal servers. The solution enabled both vertical and horizontal scaling, which reduced the cost per ad request by over 30% and delivered up to 2x savings on specific configurations. Servers.com's global data centers ensured consistent sub-200ms latency worldwide, and their support response time was drastically improved from days to under ten minutes.

Display.io