Case Study: Brainitch reduces back-end costs by 95% with Serverless Inc

One Chatbot, Two Millions Fans - How AbstractAI Reduced Back-End Costs By 95%

Brainitch, a Los Angeles startup focused on personalized one-to-one marketing for artists on Facebook Messenger and similar platforms, needed a fast, scalable way to support a promotional chatbot for electronic music artist Laidback Luke’s birthday campaign. The goal was to ask fans trivia questions and reward top scorers with an exclusive party invite, while handling large spikes in user activity.

Serverless Inc’s partner AbstractAI built the bot using the Serverless Framework and Amazon Lambda to power the back-end services. The solution cut recurring back-end costs by nearly 95%, scaled automatically during traffic spikes, and enabled the team to create RESTful APIs in under ten minutes after only a week of learning the framework.

Brainitch

Todd T.

Chief Executive Officer