Case Study: Best Western Plus Gateway Inn & Suites achieves 97% faster card authorizations and stronger PCI compliance with Sertifi

Select-Service Hotel Takes Payment Authorization Forms Digital

Best Western’s select-service hotel was buried in paper authorizations — staff spent hours emailing forms, chasing signatures by phone and manually storing copies under lock and key, creating inefficiency and PCI-compliance concerns. The property needed a secure, faster way to collect and verify guest payment authorizations without adding administrative burden.

By adopting Sertifi’s electronic authorization forms, guests can sign from any device, receive automatic reminders, and benefit from instant card verification and advanced fraud protection. The hotel cut authorization turnaround from about four days to under three hours (a 97% improvement), reduced payment-data exposure to only the general manager, improved PCI compliance, and saw fewer chargebacks along with happier employees and guests.

Best Western Plus Gateway Inn & Suites

Kyle Murray

General Manager