Sertifi
31 Case Studies
A Sertifi Case Study
InterContinental Buckhead Atlanta, part of InterContinental Hotels & Resorts, faced a cumbersome paper-and-fax workflow for third-party reservations, amenity requests and sales that required cardholder ID copies, manual reviews and physical storage. The process produced incomplete or illegible forms about 40% of the time, created administrative burdens for staff and contributed to frequent chargebacks and delays.
By implementing Sertifi’s PCI-compliant digital authorization and e‑signature solution, the hotel sends secure emailed forms that validate cardholder information and guarantee completed submissions. The change dramatically reduced monthly chargebacks and fraud-related work, made the guest authorization experience 18x faster, and enabled the property to close business in minutes instead of days.
Jennifer Lombard Knight
Director of Front Office Operations