Case Study: Hyatt achieves 2.5x faster deal closings with Sertifi

Hyatt Hits a Home Run Closing Deals 2.5x Faster with Sertifi

Hyatt’s global sales and events teams were slowed by a paper-based contract and payment process that required guests to print, sign, scan or fax documents and submit separate credit card authorization forms for PCI compliance. That workflow took about two days to return signed contracts, tied up staff with manual data entry into OPERA, required security-controlled access to faxes, and consumed roughly 30% of employees’ time chasing paperwork.

By implementing Sertifi’s branded online portal integrated with Merchant Link, CyberSource and OPERA, Hyatt began collecting signatures and payments simultaneously in a PCI-compliant way. Contracts now return in hours (about 2.5x faster), payments post automatically and can be accepted in 190+ countries, and the overall process cut about 80% of the work—freeing staff to focus on events while improving security and the guest experience.

Hyatt

Steve Enselein

SVP of Global Events