Case Study: Davidson Hospitality Group achieves faster business finalization with Sertifi

Davidson Finalizes Business Faster with Sertifi

Davidson Hospitality Group, known for delivering exceptional guest experiences, needed a more efficient and secure way to manage e-signatures, payments, and authorizations across its hotel properties. The company wanted to shorten long turnaround times on sales agreements, improve deposit collection, simplify payment tracking, and strengthen PCI compliance, while reducing the back-and-forth needed to finalize bookings.

By implementing Sertifi, Davidson Hospitality Group streamlined event contracts, credit card authorizations, and deposit requests into a paperless workflow. Sertifi reduced signature turnaround time by 60%, virtually eliminated declined cards for advance deposits, and helped staff track payments with automated reminders and notifications. The result was faster revenue, fewer communications, and improved security and compliance.

Davidson Hospitality Group

Tim Debruin

Corporate Director of Catering