Case Study: Belly achieves 200x faster sales turnaround with Sertifi (Zuora integration)

Belly Gains 200x Improvement in Sales Turnaround Time with Zuora and Sertifi Integration

Belly is a platform-first loyalty technology company that helps businesses build digital customer relationships, serving thousands of merchants and millions of consumers. Belly’s sales process was hampered by manual contract signing and credit-card collection—sales reps re-keyed contract data, merchants waited on hold, and paper authorization forms led to delays, errors and lost deals.

Belly deployed Sertifi eSignatures and integrated Sertifi with Zuora to automate contracts and payments, letting customers sign electronically on the phone or in the field and submit card details via a branded email. The integration improved security and PCI compliance, cut contract-collection time from 36 hours to 10 minutes (a 200x improvement), reduced invalid card data and revisions by 50%, and saved the team about 10+ minutes per contract (≈33 hours/month), freeing sales and operations to focus on customers.

Belly

Dan Gloede

CEO