Case Study: a leading US consumer goods company cuts cash application from weeks to hours with Serrala Alevate AR

a leading us consumer goods company cuts cash application from weeks to hours with Serrala

A leading US consumer goods company faced a highly manual and error-prone accounts receivable process. Their team spent three to four days processing a single remittance from large retailers, which involved downloading data from multiple portals and manually matching line items and deductions. This slow process caused significant cash application delays, large unapplied cash balances, and consumed valuable time from multiple teams. To modernize its cash application, the company selected the Alevate AR – Cash Application solution from Serrala.

Serrala implemented its cloud-based AI automation solution to intelligently parse remittance data and automate matching at scale. The results were transformative, as backlogs that once took weeks to clear were processed in hours. The solution provided total cash flow visibility, simplified deduction management, and enabled one-click posting for all payments. Serrala's solution significantly reduced errors, improved reconciliation speed, and gave the finance team access to real-time data for stronger decision-making.