Case Study: RailAir boosts traffic and ticket sales with Serps Invaders' integrated PPC and SEO

RailAir boosts ROAS 1500% with Serps Invaders

RailAir, an airport coach service operating routes to and from Heathrow Airport, sought to increase ticket sales, brand awareness, and website traffic. They partnered with the digital marketing vendor Serps Invaders to implement an integrated PPC and SEO strategy to meet these goals.

Serps Invaders devised a comprehensive solution, establishing a structured PPC campaign focused on relevant keywords and creating a new blog with an evergreen content strategy for SEO. This approach delivered impressive results, including a 1500% return on ad spend and significant year-over-year increases in both organic and direct traffic. The client reported that Serps Invaders was an expert and trustworthy partner that delivered excellent results.

RailAir