Case Study: Stinger achieves 66% higher conversion with Series Eight’s Shopify redesign

Stinger boosts conversion 66% with Series Eight

The customer, Stinger, a manufacturer of in-vehicle technology, faced the challenge of redesigning its high-converting but outdated e-commerce site without disrupting its existing performance. Partnering with vendor Series Eight, the goal was to create an elevated Shopify experience that would support the brand's ambitious growth plans while improving clarity and conversion for its massive product catalogue.

Series Eight implemented a data-driven redesign focused on user experience, creating a custom vehicle finder tool and restructuring the navigation to help users find compatible products faster. The solution also included optimized UI and conversion-focused copywriting. As a result, Stinger's conversion rates increased by 66% and overall e-commerce sales grew by 17% within just ten weeks of the new site's launch.

Stinger