Case Study: Outside In achieves a 2.47% conversion rate with Series Eight's premium Shopify experience

Outside In achieves 2.47% conversion rate with Series Eight

Outside In, a clean beauty brand, faced the challenge of launching its debut collection into a saturated market with a brand still defining its look. They partnered with Series Eight to create a visually bold and considered Shopify site that could compete with major premium beauty brands, centering on an interactive shade finder tool to build customer confidence.

Series Eight developed a premium, fashion-driven Shopify experience grounded in editorial photography and a unique glass effect. The solution featured a sophisticated shade finder that seamlessly integrated with Shopify's variant system and a third-party matching service. This approach delivered a 2.47% conversion rate and a nearly 10% returning customer rate, building a strong foundation for lasting loyalty.

Outside In