Case Study: Jonite boosts engagement and leads with Series Eight's Craft CMS redesign

Jonite boosts engagement by 46% with Series Eight

Jonite, a sustainable engineered stonework manufacturer, faced the challenge of increasing its market share by appealing to three distinct professional audiences—architects, urban planners, and interior designers. Their extensive product catalog required a sophisticated presentation that highlighted both technical specifications and premium, sustainable qualities. To address this, they partnered with vendor Series Eight for a comprehensive solution involving brand identity, UX/UI design, and a Craft CMS website build.

Series Eight redesigned Jonite's brand and website to position them as an innovative design partner, creating a minimal aesthetic and a modular site that provided easy access to technical resources like CAD files alongside inspirational case studies. The results were significant: average engagement time increased by 46% and contact form submissions more than doubled to 989 in 30 days, with visits to a key product page soaring from 908 to over 11,000. The project also garnered widespread recognition from industry publications.

Jonite