Case Study: APL Inmobiliaria boosts sales with Serfe’s mobile app solution

APL Inmobiliaria launches Android sales app with Serfe and connects 3 systems

APL Inmobiliaria, a real estate agency operating across several provinces in Argentina, faced the challenge of integrating a gamified mobile sales tool with its existing ecosystem of internal systems and external databases. The company engaged Serfe to develop this application, which needed to provide sellers with access to property catalogs, visit scheduling, and lead management while syncing data across multiple platforms.

Serfe developed a mobile application from scratch using React Native for the frontend and Laravel for the backend, integrated via Apache Kafka for event-driven communication. The solution enabled real-time property synchronization based on geolocation, streamlined data entry, and automated lead notifications from the website to the app. Serfe also handled the publication on Google Play and provided user training. This implementation improved data quality, enhanced communication between field salespeople and the central office, and facilitated more agile decision-making for the customer.

APL Inmobiliaria