Case Study: M.J. Murdock Charitable Trust achieves a clearer, more user-friendly website with Serenity Studios

M.J. Murdock Charitable Trust streamlines its 400-page website with Serenity Studios

The M.J. Murdock Charitable Trust, a prominent philanthropic organization, needed to transform its website to improve user accessibility and better deliver its wealth of resources. The challenge involved enhancing the user experience for diverse visitors, strengthening the brand's online identity, and revitalizing the site with dynamic content. They engaged vendor Serenity Studios for a comprehensive website and brand refresh.

Serenity Studios implemented a solution beginning with a comprehensive UX overhaul, including a new site map, user journeys, and wireframes. They developed new Sector landing pages and a faster, more efficient Grants Awarded Database. The result was a streamlined website that markedly improved user experience and engagement, leading to increased return visits from grantees and nonprofits for its fresh, relevant content.

M.J. Murdock Charitable Trust