Case Study: M.J. Murdock Charitable Trust transforms its lobby into an interactive storytelling gallery with Serenity Studios

M.J. Murdock Charitable Trust launches interactive lobby experience in 2 months with Serenity Studios

The M.J. Murdock Charitable Trust engaged Serenity to transform their new office lobby with digital signage, initially planning for simple slideshows to showcase their grantee work. The challenge was to create a more immersive and informative experience for visitors that would concisely narrate the Trust's mission and introduce its founder's vision.

Serenity developed an interactive digital gallery using Intuiface, featuring three distinct touchscreen displays for exploring grantee stories, learning about the Trust, and understanding Jack Murdock's legacy. The solution delighted the Trust team, turning waiting time into an opportunity for discovery and connection. A Trust executive praised Serenity for hitting a "walk-off grand slam," achieving their vision of an engaging gallery that seamlessly integrated with their new space.

M.J. Murdock Charitable Trust