Case Study: PETA Training and Consultancy achieves improved credibility and stronger partner relationships with Serenity Digital Ltd

PETA Training and Consultancy refreshes branding across 130-page directory with Serenity Digital Ltd

PETA Training and Consultancy, a leading provider of corporate training and apprenticeships, required a comprehensive brand refresh to modernize its image and accurately reflect its business. Their existing branding was dated and lacked the flexibility needed to appeal to their wide demographic range. Partnering with Serenity Digital, they sought brand consultancy and design services to develop a new visual identity in time for their 50th anniversary, a project that included updating their website, signage, and all printed collateral.

Serenity Digital implemented the solution by first conducting a branding workshop to clarify the company's mission and values. They then designed a new flexible visual identity, including an updated logo that honored the organization's heritage. The vendor successfully rolled out the new branding across all mediums, which led to improved credibility and strengthened relationships with both existing and new partners for the customer.

PETA Training and Consultancy