Case Study: Thomson Reuters achieves double-digit productivity gains and near-instant sales proposals with Serena Software's Mashup Composer

Thomson Financial Transforms Global Business Operations

Thomson Financial, a global provider of information and technology to the financial services industry with about 8,700 employees, struggled with siloed sales and service teams, poor visibility and accountability, and frequent handoff breakdowns that made processes—like sales proposals and product trials—slow and error-prone.

The company repurposed Serena Mashup Composer into Serena Business Mashups as a front‑office workflow and dashboard platform to standardize and lock down processes across helpdesk, sales, contracts and product management. About 3,000 employees (34% of the workforce) use the system; Thomson reports double‑digit productivity gains, proposals cut from five days to three minutes, trial setup reduced from four days to instantaneous, fewer errors and improved customer satisfaction.

Thomson Reuters