Case Study: Asana improves customer communication and product feedback management with Serchen

Asana - Customer Case Study

Asana, a popular project management website, needed to improve its communication with customers through email and social media. The challenge was to move away from using several disparate programs and instead find a unified solution to handle customer queries, track feedback, and gather product insights. They selected a CRM solution from the vendor Serchen to address this need.

By implementing Serchen's CRM, Asana was able to read and track every piece of customer feedback in one place. This made their support team instrumental in building a product roadmap that delivers what customers really want. As a result, Asana established a consistent and supportive team, which contributed to the company's growth and ability to thrive during a period of increased online work, a time when many other companies without a suitable CRM struggled.

Asana