Case Study: Attention streamlines quote-to-cash and boosts revenue capture with Sequence

Why Attention went from Stripe Billing to Sequence

Attention, a provider of AI Agents for revenue teams, faced challenges scaling its B2B billing as it outgrew Stripe Billing. The company needed a unified platform to handle custom contracts, retain existing customer payment methods, and automate billing for seat upgrades. It also sought to replace its disjointed quoting process with a sleek, Salesforce-integrated system that its sales representatives and customers would prefer.

Sequence provided the solution by migrating Attention’s existing Stripe Billing data, including saved payment methods, and implemented its centralized quoting and billing platform. This enabled automated tracking and charging for seat upgrades via an API and provided a flexible quoting module integrated with Salesforce. The results included an 8% increase in recovered receivables, an estimated 9% boost to net revenue retention, and a $30,000 annual reduction in billing costs.

Attention

Anis Bennaceur

Co-founder and CEO