Sequence
21 Case Studies
A Sequence Case Study
Raspberry AI, an AI design platform for fashion and retail brands, faced scaling challenges with its manual, seed-stage billing operations. Its finance lead was managing hundreds of B2B contracts across disconnected systems like Google Docs, HubSpot, and Stripe, leading to inefficient invoicing and payment tracking. To scale without adding headcount, the company turned to vendor Sequence for a streamlined revenue system.
Sequence implemented its quoting (CPQ) tool, integrating with HubSpot and QuickBooks to automate the entire quote-to-cash and billing process. This solution consolidated Raspberry AI's product catalog and migrated over 100 customers in just three weeks. The results included a savings of 10 hours monthly on billing reconciliation and provided clean data for real-time revenue dashboards, allowing the finance team to focus on strategic work.