Case Study: Komi increases win rates and reduces revenue leakage with Sequence

How Komi uses Sequence to increase win rates by 12% and reduce revenue leakage by 9%

Komi, a platform that provides a customizable online hub for creators and brands, was struggling with its manual and error-prone quote-to-cash process. Using disparate tools like Google Slides for proposals and Xero for invoicing led to lengthy deal cycles, revenue leakage from billing mistakes, and challenges managing custom contracts. They needed a unified solution to streamline workflows for their sales, RevOps, and finance teams.

By implementing the Sequence platform for quoting (CPQ), billing, and revenue recognition, Komi automated its entire workflow. The solution provided a flexible quoting module for sales and an agile billing engine that accurately handled custom pricing. This resulted in a 12% increase in win rates, a 9% reduction in revenue leakage, and an 8-day reduction in the average deal cycle time, enabling the company to scale its customer base without adding operational staff.

Komi

Andrew Maddox

Chief Operating Officer