Case Study: Heron Data cuts billing time and automates custom contract invoicing with Sequence

How Heron Data migrated 100+ bespoke, usage-based contracts to Sequence in 4 weeks

Heron Data, a company that provides AI-driven financial data insights, faced significant challenges with its complex, usage-based billing. Their previous system was unable to handle their 100+ bespoke contracts, leading to a heavy reliance on manual processes that consumed 30 hours each month. To avoid hiring additional staff and eliminate billing delays, they needed a swift and automated solution, which led them to the vendor Sequence.

Sequence implemented its billing platform to automate Heron Data's entire accounts receivable workflow. A dedicated migration team moved all customers over in just four weeks, ahead of the next billing cycle. By integrating with Heron's BigQuery data warehouse, Sequence ensured accurate billing for any pricing model. The results were substantial, reducing monthly billing time from 30 hours to just 2 and enabling Heron's team to focus on revenue-generating tasks instead of manual calculations.

Heron Data

Demi Brenner

Strategy & Operations