Case Study: Userpilot 3x demo bookings with Sequel

Userpilot triples demo bookings with Sequel

Userpilot, an all-in-one tool for product and marketing teams, needed to maximize the revenue impact of its webinar programs. They partnered with Sequel to refine their strategy and improve their post-event follow-up process to generate more high-quality demo bookings.

By implementing Sequel's platform, Userpilot embedded webinars directly onto their website and used Sequel’s data to segment audiences and automate personalized nurturing workflows. This data-driven follow-up process, synced with their HubSpot CRM, resulted in a 3x increase in demo bookings and a 4.2% conversion rate from their nurturing sequence.

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