Case Study: ThreatConnect drives $2M+ in pipeline with Sequel

ThreatConnect drives over $2M in pipeline with Sequel

The cybersecurity company ThreatConnect faced the challenge of elevating its webinar program beyond one-off events to create a repeatable, full-funnel growth engine that could engage technical buyers, activate customers, and support a sophisticated enterprise sales motion. They partnered with the vendor Sequel, utilizing its webinar and virtual event platform, to transform this channel into a meaningful and measurable contributor to growth.

Sequel provided the central platform to execute a full-funnel strategy featuring multiple webinar formats. The solution integrated with ThreatConnect's tech stack to automate promotion, capture rich engagement data, and trigger personalized follow-up, turning every session into a source of pipeline and product engagement. This approach drove over $2 million in pipeline, achieved a 51% attendance rate, and made webinars the number two source of influenced pipeline for ThreatConnect.

ThreatConnect