Case Study: Tekmetric books 139 demos from one webinar with Sequel

Tekmetric books 139 demos with Sequel from one webinar

Tekmetric, an auto repair software company, sought to break through the noise in B2B marketing and create a more effective strategy for converting webinar attendees. They partnered with the vendor Sequel to implement its platform for hosting webinars natively on their own website.

Using Sequel, Tekmetric built a full-funnel webinar engine that was fully integrated with their CRM and marketing automation. This solution included segmented content, strategic promotion, and sales activation. The results were significant, with a single webinar generating 139 demos booked, influencing 302 deals, and achieving a 59.3% attendance rate from 4.2k registrations.

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