Case Study: Storylane Boosts Brand Traffic and Advocacy with Sequel

Storylane boosts brand searches 50% with Sequel

Storylane, a provider of interactive demo solutions, faced the challenge of creating an engaging B2B buying experience that could cut through the noise and capture the fleeting attention of modern buyers. They partnered with the vendor Sequel, using its platform to embed a virtual event experience directly on their website.

Using Sequel, Storylane created and hosted "The Demo Dundies," a virtual awards show inspired by The Office. This innovative solution led to a 50% increase in brand searches, a 40% boost in social advocacy, and influenced over $30,000 in sales deals. The embedded event, implemented with Sequel, successfully turned creativity into measurable business impact.

Storylane