Case Study: Philly Startup Leaders boosts SEO and event engagement with Sequel

Sequel boosts SEO with fully embeddable conferences and events

Philly Startup Leaders (PSL) is a Philadelphia-based community for entrepreneurs that needed a better way to run its annual Entrepreneur Expo as a virtual event without losing website traffic or audience engagement. To solve this, PSL partnered with Sequel and used its embeddable virtual conference tools to host the event directly on its SquareSpace website.

With Sequel’s Virtual Stage and Networking Hub, PSL created an all-virtual Expo that included panels, fireside chats, pitch sessions, and sponsor/exhibitor interactions in one place. The result was stronger participant feedback and higher engagement throughout the day, with PSL reporting that engagement increased as the event went on and that Sequel’s technology was easy to use and highly effective.

Philly Startup Leaders

Beth Lawrence

Director of Programs and Events