Case Study: Sentry drives webinar-led adoption and expansion with Sequel

Sentry boosts webinar conversion to 58% with Sequel

The customer, Sentry, faced the challenge of its traditional webinar program failing to drive meaningful product adoption and expansion. Their events, hosted on platforms like Zoom, were disconnected from their brand and did not guide users toward a clear next step. To address this, they partnered with the vendor Sequel to overhaul their strategy and create a more integrated system.

Using Sequel's service, Sentry implemented a seamless, on-site experience for developer-focused workshops and demos. This solution moved the entire user journey onto their own website, creating a frictionless path from participation to action. The results were significant: the program now engages 10% of their sales-led pipeline, achieves a 58% demo conversion rate, and directly influences expansion ARR, demonstrating Sequel's impact on driving measurable growth.

Sentry